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Sew the seeds of good marketing…and watch your business bloom

Online Marketing - March 25, 2014 - Comments: 0

I once visited an old friend who I hadn’t seen for a number of years. Since our last meeting he had retired and moved to a rural property with a huge plot of land at the back. As I wandered around the old Victorian pad, he revealed that gardening had become his obsession and he … Read More

Why website design needs to be a good ‘fit’ with changing trends

Online Marketing - February 3, 2014 - Comments: 0

Back in the 1950s (not that we remember, of course) movie moguls introduced wide-screen ‘CinemaScope’ to lure couch potatoes away from their living rooms and those shiny, new-fangled television sets. It was a format which offered bolder colour and wider vistas, giving a wraparound quality to the movie experience. You could almost believe you were … Read More

What to do when you fall out of love with your website!

Online Marketing - November 8, 2013 - Comments: 0

If you have a website, you are almost certainly its number one visitor. So you’ll be keen to ensure it does its job in raising your profile, increasing traffic and building your customer base. You’ll examine it with a forensic attention to detail, checking for content, topicality and relevance; updating and nurturing it, exploring design … Read More

Angry Birds your way to more sales

Online Marketing - July 25, 2013 - Comments: 0

Surely most of the planet has now played, or at least seen Angry Birds, right? For the purpose of this post I will assume you know what it is and you’ve not been living in the online wilderness for the last 5 years! Since it’s release in 2009 for iOS, it gone on to become … Read More